Luxury / News Brief
Why is Erling Haaland the Face of a 200-Year-Old Chinese Herbal Tea?
Manchester City’s superstar striker Erling Haaland teamed up with Chinese herbal tea brand Walovi in a bizarre campaign that proves out-of-context marketing is the new meta.
No one would’ve thought these two concepts could work together, but here we are! Think about it: Pro soccer player Erling Braut Haaland breathes fire, speaks Mandarin, and sells you 200-year-old Chinese herbal tea.
The campaign could not care less whether it makes sense. In fact, it even got to the point where viewers thought it was AI-generated.
But it’s not—it’s definitely real. Instead of trying to awkwardly translate the untranslatable, Walovi fully leaned into the chaos.