Retail / news
US Polo Assn Targets 50 Stores by 2026 After 18% Growth
US Polo Assn plans to grow its retail network to 50 stores by 2026, following an 18% increase in 2025. The expansion covers both Italy and international markets.
US Polo Assn is expanding its retail network, aiming for 50 stores by 2026. The brand closed 2025 with an 18% increase in its retail operations.
Lorenzo Nencini, CEO of Incom, the European licensee for US Polo Assn apparel, outlined the strategy. The expansion targets both Italy and international markets, building on the brand's recent growth.
The growth is part of a broader push to strengthen US Polo Assn's physical retail presence. Incom oversees the brand's European operations, including store openings and partnerships.
No further details on specific locations or investment figures have been disclosed. The brand continues to focus on expanding its footprint in key markets.