Retail / news
Shinsegae Duty Free Opens Health Supplement Pop-Up in Myeong-dong
Shinsegae Duty Free has launched a pop-up store dedicated to health supplements at its flagship Myeong-dong location in Seoul, featuring brands such as NutriOne Life and Foodology.
The pop-up is situated on the 11th floor of the store, adjacent to the Health Supplement Select Shop. It highlights products from four wellness brands: NutriOne Life, Foodology, Blackmores, and Move Free.
NutriOne Life is offering six probiotic-focused items, including its signature BB LAB 3 Billion Diet Probiotics for weight management and gut health. The selection also covers liver health, collagen, children's digestive wellness, and blood sugar management.
Foodology is showcasing six weight-management products, led by best-selling Coleology Cut PRO, alongside diet probiotics, cutting jelly, and collagen jelly.
The initiative responds to growing consumer demand for convenient health solutions and the expansion of the health supplement category in travel retail, driven by interest in preventive healthcare.