Seven Brands Premiere New AW26 Ad Campaigns

For Giorgio Armani, the new season marks a milestone. Shot by photographer Oliver Hadlee Pearch, the campaign represents the first chapter under the label's new era led by Silvana Armani and Leo Dell'Orco. Model Turlington fronts the visuals, embodying an authentic, self-conscious elegance that stays relevant across time.

The Armani imagery is accompanied by pithy aphorisms that reaffirm the brand's identity and purity. Phrases such as "Move quietly. Speak softly. Echo loudly" and "Add less. Feel yourself. Be memorable" appear as modern mantras throughout the series.

The wider roundup also spotlights Burberry's AW26 campaign, which draws on British heritage, while Sandro, Salvini, DKNY, Furla and Gianni Chiarini Firenze offer their own sophisticated settings for the season.

Across the campaigns, movie stars, pop icons and fashion muses take centre stage, creating a visual journey that spans from Armani's timeless minimalism to the more distinctive worlds imagined by the other labels.