Tag
experiential marketing
Stories tagged experiential marketing.
Staged Marriage of Sticker Characters Drives Record Sales at Nanjing Mall
Chinese sticker IP Siam Lip and Japanese character My Friend Rabbit staged a mock wedding at Jingfeng Center in Nanjing, leading to a pop-up store that sold out many of its 200 limited-edition products within days.
Beauty Brands Embrace Experiential Marketing in June Campaigns
Beauty brands shifted from traditional advertising to experiential, creator-led, and community-driven campaigns in June 2026, with highlights including Laura Geller’s nostalgic Grease-themed promotion featuring actress Didi Conn.
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.