experiential marketing
Stories tagged experiential marketing.
Marketers Lean Into IRL Events as Digital Ad Fatigue Sets In
Brand marketers are shifting budget toward in-person events and out-of-home campaigns as consumers grow numb to a flood of online content. The approach favors small neighborhood meet-ups over closed-door gatherings, according to executives speaking at the 2026 Advertising Week conference.
Luxury Hotels Said to Trail Fashion in Innovation and Branding
Luxury hospitality has long been viewed as lagging other luxury categories — notably fashion, watches and jewellery — in innovation, branding and consumer research, as fashion houses push deeper into immersive customer experiences.
Marshall Stages Its Largest Live Music and Culture Event in Chengdu
The six-day Keep Live Music Alive festival, hosted with Tmall, brought together Chinese rock acts, independent venues and Marshall archive showcases.
Staged Marriage of Sticker Characters Drives Record Sales at Nanjing Mall
Chinese sticker IP Siam Lip and Japanese character My Friend Rabbit staged a mock wedding at Jingfeng Center in Nanjing, leading to a pop-up store that sold out many of its 200 limited-edition products within days.
Beauty Brands Embrace Experiential Marketing in June Campaigns
Beauty brands shifted from traditional advertising to experiential, creator-led, and community-driven campaigns in June 2026, with highlights including Laura Geller’s nostalgic Grease-themed promotion featuring actress Didi Conn.
Retail Media Impact Elevates Brand Engagement at Frankfurt Airport
Integrated campaigns from Apple Pay, Jägermeister and Toblerone showcase how Retail Media Impact blends media, retail and experiential marketing to engage travellers throughout their airport journey.