Retail / news
Ralph Lauren Opens Wimbledon-Themed Pop-Up in London's Sloane Square
Ralph Lauren returns to Sloane Square with a month-long Wimbledon-themed pop-up, featuring a clubhouse, viewing platform, and retail shops, starting June 29.
The pop-up, located in the heart of Sloane Square, will be anchored by the RL Clubhouse, a space for events and installations flanked by oversized Polo Bear grass sculptures. From Monday, June 29, the clubhouse will transform into a viewing platform where visitors can watch live Wimbledon screenings daily throughout the championships.
Nearby, a Ralph's Coffee stand will offer lemonade, Pimm's, soft serve ice cream, and coffee throughout the pop-up's run. The RL Club Shop will stock a curated selection of vintage Ralph Lauren pieces and Polo classics, while the RL Sun Shop will offer sunglasses.
A percentage of proceeds from select activities will benefit The Royal Marsden Cancer Charity, supported by Ralph Lauren's Pink Pony initiative as part of the brand's longstanding commitment to fighting cancer.
This activation follows the viral success of last year's Sloane Square takeover and is part of a global series of tennis-inspired events, with London serving as the flagship location.