Fashion / brief
Paul Smith brings 'classic with a twist' to Milan Fashion Week, eyes US expansion
British designer Paul Smith showcased his latest collection at Milan Fashion Week, blending traditional tailoring with unexpected details. The brand also announced plans to open a store on Manhattan’s Madison Avenue.
Paul Smith presented its Spring/Summer 2025 collection during Milan Fashion Week, reinforcing the label’s signature aesthetic of 'classic with a twist.' The runway show featured tailored pieces with playful accents, such as unexpected color pops and asymmetrical details, staying true to the brand’s heritage.
Alongside the show, the company revealed its ambition to strengthen its presence in the United States. A new store on Madison Avenue in New York City is in the pipeline, marking a key step in Paul Smith’s American growth strategy. The designer and the company’s chairman discussed the move, emphasizing a focus on direct-to-consumer retail in key markets.
Milan Fashion Week continues to serve as a platform for international brands to reach a global audience. Paul Smith’s participation underscores the city’s importance in the fashion calendar, even for British heritage houses.
The Madison Avenue project aligns with a broader trend of luxury retailers targeting high-footfall locations in Manhattan. Paul Smith already operates boutiques in other US cities, including Los Angeles and Miami, but the New York location is expected to serve as a flagship.