Retail / news
On misses quarterly sales estimates as consumer pullback and tariff costs weigh
Swiss sportswear maker On reported second-quarter net sales below Wall Street expectations on Tuesday, citing a tougher consumer environment and higher costs from US tariffs.
On Tuesday, sportswear brand On posted second-quarter net sales that missed analyst forecasts, signaling growing pressure on the company. The shortfall was attributed to a more challenging consumer landscape and rising expenses related to US tariffs.
The company's latest results reflect broader headwinds in the athletic apparel market as shoppers become more cautious with spending. Higher import costs tied to US trade policy added to the strain, affecting margins and overall sales performance.
While the report did not specify exact figures, the miss against consensus estimates underscores the difficulties facing sportswear brands in the current economic climate. On's performance highlights how consumer sentiment and trade-related costs are reshaping expectations for the sector.