sportswear
Stories tagged sportswear.
Adidas Originals Launches All-Female Activewear Campaign in China
Adidas Originals is entering China's competitive activewear market with a localized, all-female campaign for its new Originals Sport line, featuring six athletes and celebrities.
On misses quarterly sales estimates as consumer pullback and tariff costs weigh
Swiss sportswear maker On reported second-quarter net sales below Wall Street expectations on Tuesday, citing a tougher consumer environment and higher costs from US tariffs.
Adidas Turns Football Shirts into Fashion Icons with Retro Kits
Adidas is capitalizing on the 'blokecore' trend by releasing retro-inspired football kits, reviving historic crests and the Trefoil logo.
Saucony opens first Hong Kong flagship as China momentum builds
Saucony has opened its first flagship store in Hong Kong, a 150-square-metre space at the K11 Art Mall, as the running shoe brand accelerates its expansion in Greater China.
Luís Figo’s Fashion Brand Unveils Refreshed Identity and Strategy
LF Luís Figo, the fashion label founded by former Portuguese footballer Luís Figo, is entering a growth phase with a redesigned identity, a see-now-buy-now model, and a seasonless wardrobe concept.
Nike turnaround wobbles as China sales slump 17%
Nike's global recovery under CEO Elliott Hill is showing signs of progress, but China sales continue to slump, falling 17% in the latest quarter.
Nike Faces ‘Show Me’ Moment Ahead of Earnings Report
Nike is under pressure as investors seek signs of stabilization, with sales declining in seven of the past eight quarters.
Swiss sportswear brand On enters football market to challenge Adidas and Nike
On Holding AG is developing football products as it seeks to expand beyond running and sustain its rapid growth in a market dominated by Adidas and Nike.
Tech and Running Wear Brands Invade Paris Fashion Week
Brands including Hoka and Satisfy are making a stronger push into Paris Fashion Week, blending performance wear with high fashion.
Le Coq Sportif teams up with Maradona brand to bridge football and fashion
French sportswear label Le Coq Sportif has partnered with the Maradona brand, unveiling the collaboration on Monday as part of its rebuilding efforts.