Beauty / article
Melanin Haircare Named to Next50 2026, Projects Under $2M Revenue
Melanin Haircare, co-founded by sisters Whitney White and Taffeta White, has been recognized in BeautyMatter's Next50 2026 list. The brand projects full-year 2026 revenue under $2 million, primarily distributed through independent retailers.
Founded by sisters Whitney White and Taffeta White, Melanin Haircare aims to make high-performance, naturally-derived haircare accessible to the afro-textured and curly hair community. Co-founder Whitney, an early natural hair movement pioneer, built a following of over three million by sharing ingredient-driven DIY haircare recipes.
The sisters spent six years developing proprietary formulas that prioritize safety, performance and quality. The brand is known for award-winning multiuse products formulated with nutrient-dense botanicals and science-backed ingredients for stability and efficacy.
Melanin Haircare challenges the notion that consumers must choose between clean ingredients and effective results. By focusing on efficacy, accessibility and ingredient integrity, the company has cultivated a loyal customer base and shifted expectations in the textured haircare category.
According to industry estimates, the brand's projected full-year 2026 revenue is under $2 million, with independent retailers as its primary distribution channel. The brand's reliability and generous product design keep customers returning to their haircare routines.