Luxury / news
Marcolin and Heinemann Launch Travel Retail-Exclusive GUESS Eyewear Sunglasses
A new crystal blush colourway of a best-selling GUESS Eyewear summer style is now available exclusively at Gebr. Heinemann airport stores, complete with a collectable branded cloth.
Marcolin has partnered with travel retailer Gebr. Heinemann to introduce a travel retail-exclusive (TREX) edition of a popular GUESS Eyewear sunglasses design. The new variant, called the crystal blush edition, adds a fresh hue to the brand's signature summer style.
The women's sunglasses feature a butterfly-shaped injected plastic frame and gradient lenses that transition from brown to pink. The slim-profile frame is accented with GUESS's updated oval Forever Guess metal logo, giving the exclusive piece a contemporary touch.
Launched in June across Gebr. Heinemann's network of airport stores, each purchase includes a Heinemann-exclusive branded glasses cloth intended as a collectable keepsake for travellers. The TREX colourway is part of GUESS Eyewear's Summer 2026 collection.
The collaboration underscores the growing importance of travel retail as a channel for exclusive product launches in the eyewear segment.