Beauty / news
Lancôme and Unifree bring Riviera summer to Istanbul Airport with immersive beauty pop-up
L’Oréal Travel Retail and Unifree Duty Free have launched a vibrant Les Ô de Lancôme summer pop-up at Istanbul Airport, blending fragrance discovery, make-up services and gamified experiences.
The activation greets travellers at the terminal entrance with a large-scale digital out-of-home display bearing the message ‘Lancôme in the mood for summer’.
The pop-up is built around three core pillars: high-impact colour, summer codes and high-impact retailtainment. Its French Riviera-inspired concept uses bold pink and white stripes and summer motifs to create a playful, immersive environment.
Visitors can take part in a Spin the Wheel experience that matches their mood with a Les Ô de Lancôme summer mist. The offer also includes fragrance discovery, make-up services, personalisation, cross-category merchandise and food-and-beverage-inspired elements.
The partnership between L’Oréal Travel Retail and Unifree Duty Free positions the activation as a blockbuster summer campaign for the Istanbul hub, blending beauty discovery with gamified engagement.