Luxury / news
JCDecaux Dicon Installs Giant Wall Wrap for Binghatti at Dubai Airport
A nearly 340-square-metre advertising installation for luxury developer Binghatti has been unveiled at Dubai International Airport’s Terminal 3 arrivals area.
JCDecaux Dicon, the Middle East arm of outdoor advertising firm JCDecaux, has launched the Grand Wall Wrap for Binghatti Developments at the main exit of Terminal 3 Arrivals. The display spans about 340 square metres in one of the busiest sections of the airport.
The installation is positioned to greet all arriving passengers and those meeting them in Terminal 3, making it one of the first brand impressions travellers encounter when landing in Dubai. JCDecaux Dicon says the wrap reaches a high volume of premium foot traffic.
The project extends the long-standing partnership between Dubai Airports and JCDecaux Dicon, which focuses on developing airport media through new formats. The companies aim to create innovative advertising opportunities at Dubai International Airport.
Binghatti Developments CEO Katralnada Binghatti described the installation as a bold statement, adding that it showcases the brand’s universe in a way that aligns with Dubai’s spirit of ambition and luxury.