Gravity Haus Pushes Membership Model Blending Lodging, Workspaces and Gyms

The company was built around the idea that guests may not need a bed to become paying customers. Founder and CEO Jim Deters points to a parent driving up from the Denver area, dropping children at ski school and then using a membership to turn the property into a base for the day.

That day includes somewhere to work, time on the slopes, a gym session, meals and a place to wait out traffic before the family drives home in the evening. The property supports nearly every part of the schedule, and the business collects revenue from a visitor who never checks in overnight.

Gravity Haus operates in mountain and outdoor destinations, pairing lodging with workspaces and fitness facilities so that outdoor time can be arranged around jobs and family commitments. The portfolio has reached 13 properties across the western U.S. and British Columbia.

Expansion hinges on two challenges: securing and adapting real estate in competitive mountain markets, and convincing customers to pay for a membership format that differs from a conventional hotel stay. Membership value also depends heavily on how easy each individual destination is to use.

Jackson Hole, Wyoming, is among the locations where the brand operates. The stated aim is to make mountain life simpler to fit around everything else in a member's schedule.