Luxury / article
Executive Retail Shops Launches World Cup Campaign at Fort Lauderdale Airport
Luxury travel retailer Executive Retail Shops has introduced a FIFA World Cup-themed campaign at Fort Lauderdale-Hollywood International Airport's Sheltair FBO for private aircraft passengers, running through July 19.
The campaign offers arriving travelers over 21 welcome cocktails from Bumbu Rum, Tito's vodka, and Angel's Envy bourbon, along with mini soccer games and interactive experiences at the terminal.
Guests can also preview a new 346-square-foot Executive Retail store featuring luxury fragrances and spirits, part of the company's expansion in the private aviation channel.
Executive Retail Shops, part of the Duty Free Holdings network, opened two stores at the Sheltair FBO last year, continuing its strategy to extend distribution points for luxury shopping.
The activation underscores the retailer's focus on capturing high-net-worth travelers during the World Cup period, with partnerships from key spirit brands.