Dibs Beauty Debuts The Edit Stick Concealer Duo at Ulta Beauty

Dibs Beauty is expanding beyond its core offerings with a new product designed to reshape the concealer aisle. The brand will release The Edit Stick, a dual-ended brightener and concealer, in 20 shades, priced at $32.

The launch is slated for Thursday and will roll out exclusively across Ulta Beauty's more than 1,300 stores, both in-store and online. It represents Dibs Beauty's biggest investment and marketing push to date, the company said.

The Edit Stick is accompanied by the Duo Brush Conceal, a $26 makeup brush that pairs with the new stick, extending the brand's growing tools business.

"Dibs has always been super intentional about the categories that we go into, and concealer was one of the most anticipated products that our customer has been asking for," said Jeff Lee, cofounder and chief executive officer of Dibs Beauty.

With the introduction, Dibs aims to disrupt the concealer category by offering a two-in-one format that combines brightening and coverage in a single step.