Retail / news
Beluga Vodka and Heinemann launch Art Deco pop-up at Hamburg Airport
Beluga Vodka has teamed with travel retailer Heinemann on a summer activation at Hamburg Airport, featuring guided tastings and a branded passport cover gift. The Art Deco-inspired pop-up runs through 31 August.
Located in the Departures area of Hamburg Airport, the pop-up pairs a black-and-gold palette with Beluga's signature branding to create a visually distinct presence for the brand's premium positioning.
The travel-themed concept includes guided tastings, transforming the space into an engaging point-of-purchase experience for travellers. Those who purchase a 1-litre bottle of Beluga Noble receive an exclusive Beluga Vodka-branded passport cover as a gift-with-purchase.
According to the brand, the activation achieved its initial sales target within the first month of operation. With approximately 170,000 passengers passing through Hamburg Airport each week, the pop-up has generated around 1,600 customer conversations and product samples.
The campaign has drawn engagement from travellers across Germany, Spain, and France, reinforcing Beluga Vodka's premium appeal in the international travel retail channel.
The activation will continue running until 31 August.