Beauty / news
Belle Brands Acquires Skincare Label Versed
Belle Brands acquires direct-to-consumer skincare label Versed, expanding its beauty portfolio while maintaining the brand’s independent operations.
Belle Brands, a parent company in the beauty and personal care space, has acquired Versed, a direct-to-consumer skincare brand known for its accessible, clean formulations.
The deal expands Belle Brands' stable of labels, which now includes JVN Hair, Pipette, and KVD Beauty. Financial terms of the acquisition were not disclosed.
Versed was founded in 2020 and gained popularity through its affordable, ingredient-focused products sold primarily online. The brand will continue to operate independently under Belle Brands' umbrella.