Fashion / news
Bad Gyal Named Dsquared2's First Global Brand Ambassador
Spanish music star Bad Gyal has been appointed as the first global brand ambassador for fashion label Dsquared2, tasked with fronting upcoming campaigns and representing the brand at key events.
The Italian fashion house Dsquared2 has appointed Spanish musician Bad Gyal as its first-ever global brand ambassador. The announcement marks a strategic move to amplify the brand's presence in the music and pop culture spheres.
Bad Gyal, whose real name is Alba Farelo, will headline upcoming international campaigns and represent Dsquared2 at major global events, including fashion weeks and red-carpet occasions. The partnership spans both the runway and the stage, integrating the brand into her performances.
Dsquared2, known for its edgy and glamorous aesthetic, has a history of collaborating with celebrities. This is the first time the label has designated an official global ambassador, signaling a new chapter in its marketing approach.
The Spanish star joins a roster of musicians who have modeled for the brand, including previous campaign faces. Her appointment further cements Dsquared2's ties to the music industry.