Retail / News
Amouage Opens First West Coast Flagship in Beverly Hills
Omani luxury fragrance house Amouage has opened a new flagship boutique in Beverly Hills, marking its first store on the U.S. West Coast. The boutique, named 'The Wadi,' brings the brand's Omani heritage to Los Angeles.
Amouage has launched its latest retail outpost in Beverly Hills, Los Angeles, expanding its U.S. footprint to four stores. The boutique, dubbed 'The Wadi,' is the Omani luxury scent brand's first on the West Coast.
The store draws inspiration from the dramatic canyons, or wadis, of Oman, reimagined by Amouage chief creative officer Renaud Salmon in collaboration with Paris design agency Héroïne. The brand describes the space as 'a fragment of the Sultanate’s landscapes, light, and spirit' transplanted to Los Angeles.
To celebrate the opening, Amouage hosted a private event at the Goldstein Residence on Thursday. The Beverly Hills location joins existing Amouage boutiques in New York, New Jersey, and Houston.
The expansion comes on the heels of L'Oréal's minority investment in Amouage, confirmed in early 2025, signaling growing interest in the luxury fragrance segment.