AI Tech / brief
AI Lab Prentis, Co-Founded by Reid Hoffman and Marc Pincus, Aims to Raise $100 Million
Prentis, an AI research lab focused on automating routine computer tasks, is in talks to raise $100 million at a $1 billion valuation. The startup has already secured contracts worth up to $50 million.
Prentis, a new AI research lab co-founded by LinkedIn co-founder Reid Hoffman, Zynga founder Marc Pincus, and serial entrepreneur Ritankar Das, is negotiating a $100 million funding round at a $1 billion valuation, according to sources familiar with the discussions.
The lab, launched in April, is developing computer-use models trained to learn how office workers navigate routine workflows across documents and systems. Its goal is to create AI agents that can control computers to automate tasks such as handling insurance claims or processing customs duty refund exceptions without human intervention.
Prentis has already signed contracts worth up to $50 million with several customers, including a healthcare management service organization, a manufacturer, and goods and clothing manufacturers. Investor materials project an annualized run rate of $75 million by the third quarter of this year.
The startup claims its Hive-32B model outperforms rivals including OpenAI's GPT-5.4 and Anthropic's Claude Opus 4.6 on two computer-use benchmarks: WindowsAgentArena, which measures end-to-end task completion on real Windows applications, and ScreenSpot-v2, which tests a model's ability to locate the correct on-screen control.
Prentis bets that automating routine computer tasks will soon outpace coding as AI's biggest use case, positioning itself in a rapidly growing segment of the AI industry.