AI Tech / newsbrief

About You’s Scayle Studios Brings AI-Powered Photo Studio to UK

About You’s Scayle Studios has launched its AI-driven photo and video production service in the UK, promising to cut turnaround times from weeks to minutes.

Scayle Studios, the technology arm of German fashion ecommerce company About You, has introduced its digital AI studio to the British market. The service aims to streamline visual content creation for fashion and lifestyle brands.

The AI-powered platform automates photo and video production, reducing the typical production cycle significantly. According to the company, what normally takes weeks can now be completed in minutes.

The studio is designed to help brands generate high-quality product imagery and video assets without the need for traditional photoshoots. It leverages machine learning algorithms to handle tasks such as background removal, model placement, and lighting adjustments.

This expansion into the UK follows Scayle Studios’ existing operations in other European markets. The move reflects the growing demand for efficient, cost-effective content production in the ecommerce sector.