Tmall
Stories tagged Tmall.
Tmall Enlists ELLE to Turn Its Fashion Category Managers Into On-Camera Tastemakers
Tmall has teamed up with ELLE on a video podcast lineup that puts eight of its fashion category managers in front of the camera as public arbiters of taste, as the platform looks to differentiate on curation rather than selection and price alone.
Marshall Stages Its Largest Live Music and Culture Event in Chengdu
The six-day Keep Live Music Alive festival, hosted with Tmall, brought together Chinese rock acts, independent venues and Marshall archive showcases.
Freitag Taps China's Bag Charm Craze with Blind Boxes and Recycled Tarps
Swiss bag maker Freitag launched bag charms and blind boxes on Tmall to mark its seven-year anniversary, tapping into China's trend for personalized accessories.
VEJA Debuts in China via Tmall, Eschewing Physical Stores for Now
French sustainable sneaker brand VEJA has entered the Chinese market with an online-first strategy, launching a flagship store on Alibaba's Tmall platform to build brand awareness and gather consumer data before opening physical retail locations.
South Korea's CU adopts online-first strategy for China entry
South Korean convenience store chain CU has launched a limited online trial in China, selling just 11 products on Alibaba's Tmall platform as it tests demand before any physical expansion.