Southeast Asia
Stories tagged Southeast Asia.
Chinese brands retune overseas expansion around store productivity and localisation
Chinese retailers are moving away from rapid overseas store openings in favour of store productivity, localisation and brand building, with Hong Kong and Southeast Asia identified as key growth markets in a Savills retail occupier report.
Chinese Beverage Brands Build Local Operations to Chase Southeast Asia's $29.7B Soft Drinks Market
Chinese drinks makers are pouring investment into local manufacturing, distribution and product tailoring across Southeast Asia, a soft drinks market forecast to reach $29.7 billion in retail value sales by 2030.
Savvy shoppers account for $11.5b in Southeast Asian e-commerce spending, study finds
About one in four online shoppers in Southeast Asia spends 31% more each month than the typical buyer, a gap valued at $11.5b in annual marketplace spending, according to a Lazada-commissioned study.
Two in three Southeast Asian consumers buy on creator recommendations, report finds
A new report reveals that 67% of Southeast Asian shoppers have made a purchase due to a creator's recommendation, even as generative AI tools like ChatGPT gain ground in product discovery.
Livestream Shopping Evolves Into Core Retail Channel in Southeast Asia
Livestream commerce has evolved from a marketing experiment into a distinct retail channel in Southeast Asia, with brands building dedicated teams and creator partnerships to drive long-term sales.
Google Debuts AI Search and YouTube Shopping Tools for Southeast Asia
Google has introduced new AI-powered search and YouTube advertising tools at Marketing Live Southeast Asia, aimed at streamlining online shopping and boosting sales for brands in the region.
Regional Chinese Cuisines Gain Traction Across Southeast Asia
Diners in Southeast Asia are expanding beyond Sichuan cuisine, embracing flavors from provinces like Guizhou, Yunnan, and Hunan as tourism and social media broaden culinary horizons.
Chinese EV Makers Signal Southeast Asia Push at Hong Kong Auto Expo
Chinese electric vehicle brands are using a Hong Kong auto expo to announce expansion plans in Southeast Asia, with a focus on Indonesia, as their market share in the region grows.