Southeast Asia
Stories tagged Southeast Asia.
Two in three Southeast Asian consumers buy on creator recommendations, report finds
A new report reveals that 67% of Southeast Asian shoppers have made a purchase due to a creator's recommendation, even as generative AI tools like ChatGPT gain ground in product discovery.
Livestream Shopping Evolves Into Core Retail Channel in Southeast Asia
Livestream commerce has evolved from a marketing experiment into a distinct retail channel in Southeast Asia, with brands building dedicated teams and creator partnerships to drive long-term sales.
Google Debuts AI Search and YouTube Shopping Tools for Southeast Asia
Google has introduced new AI-powered search and YouTube advertising tools at Marketing Live Southeast Asia, aimed at streamlining online shopping and boosting sales for brands in the region.
Regional Chinese Cuisines Gain Traction Across Southeast Asia
Diners in Southeast Asia are expanding beyond Sichuan cuisine, embracing flavors from provinces like Guizhou, Yunnan, and Hunan as tourism and social media broaden culinary horizons.
Chinese EV Makers Signal Southeast Asia Push at Hong Kong Auto Expo
Chinese electric vehicle brands are using a Hong Kong auto expo to announce expansion plans in Southeast Asia, with a focus on Indonesia, as their market share in the region grows.