Ecommerce / article
Google Debuts AI Search and YouTube Shopping Tools for Southeast Asia
Google has introduced new AI-powered search and YouTube advertising tools at Marketing Live Southeast Asia, aimed at streamlining online shopping and boosting sales for brands in the region.
The tech giant unveiled the tools during Google Marketing Live Southeast Asia, an event focused on digital marketing innovations.
According to internal research, 82% of Southeast Asian users of AI Overviews or AI Mode reported making purchasing decisions faster, while 80% said they felt more confident in their choices. Among Gen Z users, 86% noted that the AI features help reduce decision fatigue.
The new offerings combine search's purchase intent signals with YouTube's creator ecosystem, enabling brands to guide consumers from product discovery through to checkout.
Google said the integration is designed to help retailers and advertisers reach shoppers more effectively across the region's growing e-commerce market.