DTC
Stories tagged DTC.
Monica + Andy Expands Into Baby Care With Walmart Distribution
Monica + Andy, a kids’ clothing brand, has launched its first baby-care line, with products available at Walmart.com, more than 1,400 Walmart stores and its own direct-to-consumer site.
Whisker Takes Litter Robot to TikTok Shop Without Cutting the $699 Price
Whisker spent the past year joining TikTok Shop to reach Gen Z and Gen Alpha buyers with demo-driven content for its Litter Robot, holding firm on pricing instead of running deep discounts.
DTC Startups Rethink Wholesale and Adopt AI to Scale, Founders Say at eTail Boston
At eTail Boston, a panel of founders and executives from direct-to-consumer brands discussed using AI for search, content and operations while reshaping wholesale relationships to drive growth.
AI Streamlines Beauty’s Direct-to-Consumer Tech Stack
Generative AI is helping direct-to-consumer beauty brands shrink their technology stacks, speed up website development and operate with leaner teams.
Retailers Plan Bigger TV Ad Budgets for Multi-Week Black Friday
With Black Friday now stretching into a multi-week event, retailers are moving earlier. A new survey shows nearly six in 10 advertisers plan to increase their TV ad spend for the holiday period.
How Private Equity Helped Tubby Todd Move From DTC to Target
Tubby Todd co-founder Andrea Faulkner Williams discusses the baby care brand's decision to sell a majority stake to NexPhase Capital and how the funding fueled its expansion from direct-to-consumer to Target shelves.
PopSockets bets on DTC, TikTok drops and magnetic accessories to win back Gen Z
PopSockets is refocusing on direct-to-consumer sales, limited-edition product drops, and TikTok marketing to reengage younger shoppers after losing traction with Gen Z during the pandemic.
Symbiome Marries Regenerative Sourcing and Microbiome Science in Skincare
The New York City-based startup combines sustainably harvested Amazonian botanicals with clinical research to target root causes of chronic skin conditions.