Tag
destination marketing
Stories tagged destination marketing.
Brand USA's $250 Million Pandemic-Era Funding Boost Nears Its End
A one-time $250 million injection from Congress that kept Brand USA's budget near full funding is winding down, leaving the U.S. tourism marketing body exposed to federal cuts that stripped as much as $80 million from its annual budget.
Live Events Now Dictate Travel Plans as Spending Surges
Concerts, matches, and festivals have become the primary driver of travel decisions, with entertainment-driven trips surging and destinations competing to capture visitor spending.
Ras Al Khaimah Rewrites Its India Pitch: Premium, Not Just Cheaper Than Dubai
Ras Al Khaimah plans to reposition its India marketing from a budget alternative to Dubai to a premium, experience-led destination, with a brand relaunch set for early 2027.