cruise retail
Stories tagged cruise retail.
Harding+ plans 300 cruise retail activations across 40-plus ships in 2026
Harding+ has set out plans for about 300 brand activations across more than 40 cruise ships in 2026, alongside new product launches and deeper collaboration with brand partners.
Sprayground and Harding+ launch underwater pop-up aboard P&O Cruises' Arvia
Harding+ has teamed up with New York fashion label Sprayground for an underwater-inspired pop-up on P&O Cruises' Arvia, featuring graphic-led backpacks, luggage and travel accessories. The activation runs until late October across Norwegian Fjords and Mediterranean itineraries.
Harding+ brings three K-beauty brands to European cruise ships
Harding+ is adding Medicube, Biodance and Thank You Farmer to its onboard skincare offer across European ships, starting this month. The products are merchandised around a five-step beauty routine to meet growing demand for ingredient-led skincare.
Carnival UK executive urges brands to capitalise on cruise retail's unique guest access
Cruise retail offers brands extended time to build relationships with guests, a luxury rarely found in other travel retail channels, according to Carnival UK Associate Vice President for Onboard Revenue Susan Reid.