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China retail

Stories tagged China retail.

Retail / news / en

Staged Marriage of Sticker Characters Drives Record Sales at Nanjing Mall

Chinese sticker IP Siam Lip and Japanese character My Friend Rabbit staged a mock wedding at Jingfeng Center in Nanjing, leading to a pop-up store that sold out many of its 200 limited-edition products within days.

IP collaborationChina retailpop-up storeexperiential marketingNanjinglimited edition
Retail / news / en

China's Private-Label Foods Outperform National Brands in Margins

Private-label products in China are generating gross margins 12% to 15% higher than national brands in food, and 8% to 12% higher in daily goods, according to the Private Label Shanghai Council. Retailers are embracing house brands as a core profit strategy.

private labelChina retailgross marginhouse brandsretail strategy