ChatGPT
Stories tagged ChatGPT.
AI narrows the gift hunt, but shoppers still lean on reviews to close the sale
New survey data shows AI assistants are increasingly where holiday shoppers begin product searches, yet only a small fraction complete a purchase on the spot. Most still cross-check reviews, prices and retailer policies before committing.
AI Travel Advice Tailors the Pitch, Not the Destination
A new report tested ChatGPT, Gemini and Claude across traveler personas and found the models adjust tone and activity details but largely recommend the same popular destinations.
ChatGPT ads won't rescue holiday sales, brands warn as budgets stay with Google and Meta
Brands testing OpenAI's ChatGPT advertising are heading into the holiday quarter with modest expectations, citing steep costs and unproven conversion and keeping the bulk of their budgets with Google and Meta.
Beauty Brands Are Getting Lost in AI Answers, Visibility Study Finds
Beauty brands angling for mentions in ChatGPT, Gemini and Claude results may do better by owning one narrow consumer problem than by chasing an entire category, according to an agency analysis of generative AI output.
AI Product Recommendations Reshape Retail Shelves as Brands Chase the 'AI Shelf'
Consumers increasingly ask ChatGPT, Claude and Gemini for product suggestions, creating a new 'AI shelf' that is changing how brands position themselves online.
OpenAI Pauses $200-a-Month Pro Sign-Ups as Astra Demand Strains Systems
OpenAI has temporarily halted new subscriptions to its $200-per-month Pro plan, saying the tier places the heaviest load on its infrastructure amid unprecedented demand for its newest model, Astra.
Australians trust AI shopping advice more than retail staff
Source signal: Australians are turning to AI for shopping research, whilst retail staff remain part of the purchase journey.
OpenAI Smart Speaker to Be Priced at $300-$400, Report Says
New details indicate OpenAI's upcoming AI smart speaker will carry a premium price tag, with a distinctive design and materials.
OpenAI Trials Product Carousel Ads on ChatGPT
OpenAI is testing a product carousel ad format in ChatGPT, allowing multiple products to appear side-by-side in a single ad placement at the bottom of conversations.
ChatGPT dominates paid AI use in Congress, spending records show
House disbursement records reveal OpenAI's ChatGPT captured roughly 90% of all AI tool spending by congressional offices in the year ending March 31, with staff using it for drafting memos, summarizing legislation, and constituent communications.
Beauty Discovery Shifts to AI Chatbots, VivaTech 2026 Reveals
At VivaTech 2026 in Paris, L’Oréal and LVMH showcased AI-driven beauty tools as new data shows 75% of consumers use large language models for beauty research, with 25% now relying on AI as their primary shopping source.
L'Oréal Partners with OpenAI to Integrate AI Across Brand Portfolio
L'Oréal Group announced a strategic partnership with OpenAI at the VivaTech trade show in Paris, aiming to embed AI into customer journeys and advertising, starting with US product discovery and virtual try-ons.