beauty marketing
Stories tagged beauty marketing.
Cakes Body Brings Virality In-House With Launch of Cakes Media
The TikTok-native beauty brand has formed its own entertainment arm, Cakes Media, to convert paid social reach into a permanent, brand-owned audience. Its first release, a 57-minute YouTube documentary, has drawn more than 371,600 views.
Cooling Devices Chase Must-Have Accessory Status as Heat Becomes Routine
Makers of fans and other cooling tools are borrowing fashion and beauty marketing tactics — collaborations, stylish colorways and creator campaigns — to turn functional devices into desirable accessories. The push arrives as record heat reshapes everyday habits.
Beauty Brands Embrace Experiential Marketing in June Campaigns
Beauty brands shifted from traditional advertising to experiential, creator-led, and community-driven campaigns in June 2026, with highlights including Laura Geller’s nostalgic Grease-themed promotion featuring actress Didi Conn.
Beauty Brands Urged to Rethink PR Boxes as Creator Fatigue Mounts
As influencers grow weary of generic or over-the-top PR mailers, beauty brands are being pushed to create memorable, brand-aligned unboxing experiences that avoid environmental waste.