Tag
beauty marketing
Stories tagged beauty marketing.
Beauty Brands Embrace Experiential Marketing in June Campaigns
Beauty brands shifted from traditional advertising to experiential, creator-led, and community-driven campaigns in June 2026, with highlights including Laura Geller’s nostalgic Grease-themed promotion featuring actress Didi Conn.
Beauty Brands Urged to Rethink PR Boxes as Creator Fatigue Mounts
As influencers grow weary of generic or over-the-top PR mailers, beauty brands are being pushed to create memorable, brand-aligned unboxing experiences that avoid environmental waste.