activewear
Stories tagged activewear.
Lululemon Q2 comp sales fall 9% as CEO transition looms
Lululemon’s second-quarter earnings missed expectations, with comparable sales sliding 9% and the Americas down 12%. Former Nike executive Heidi O’Neill takes over as CEO on Sept. 8.
Adidas Originals Launches All-Female Activewear Campaign in China
Adidas Originals is entering China's competitive activewear market with a localized, all-female campaign for its new Originals Sport line, featuring six athletes and celebrities.
NikeSKIMS Signals Mainland China Debut With Shanghai Hoardings
NikeSKIMS, the women's activewear brand from Nike and Kim Kardashian's SKIMS, has teased its first mainland China store with hoardings in Shanghai reading 'Coming Fall 2026'.
Alo Yoga to open first German stores in Berlin, Munich, Cologne, Düsseldorf
The US activewear brand is expanding into Germany with plans for physical stores in four major cities.
Activewear Consumers Shift Focus to Emerging Brands as Growth Slows
Emerging brands Set Active, 437 and Oner Active are gaining traction with a new generation of consumers as growth slows across the activewear category, challenging established players Lululemon and Nike.
Alo Yoga Poised for IPO Following Sale of Bella+Canvas
The pending sale of its T-shirt business Bella+Canvas positions Alo Yoga for a potential initial public offering, giving founders more flexibility to challenge Lululemon.