Beauty / news
WEPURPLE to Host Free 15-Minute Sample2Skin Beauty Sessions at TFWA Cannes
The integrated design and marketing group will run complimentary 15-minute Sample2Skin sessions during the TFWA World Exhibition & Conference in Cannes, spotlighting beauty sampling as a route into an estimated US$8 billion impulse-purchase opportunity in travel retail.
WEPURPLE will stage a run of Sample2Skin (S2S) sessions at the TFWA World Exhibition & Conference in Cannes, which takes place from 27 September to 1 October. The sessions are offered free of charge to attendees.
Each session lasts 15 minutes and is led by WEPURPLE Creative Director Caroline Colin. The format is built to show how beauty, travel and broader lifestyle trends can be translated into sampling experiences suited to the travel retail channel.
Underpinning the programme is market data. WEPURPLE points to Generation Research figures putting the global duty-free and travel retail market at US$75.9 billion in 2025, with beauty accounting for 32.2% of that total, or roughly US$24.4 billion.
The agency also cites m1nd-set research showing that close to one in three travel retail shoppers worldwide now make impulse purchases, up from just over one in five in 2019. On that basis, WEPURPLE estimates that around one-third of the global travel retail beauty market — some US$8 billion — could potentially be influenced by impulse buying.
The sessions are organised around individual themes, among them Subversive Beauty, Food as Vibe and Getting Swicy, with immersive sampling experiences following each presentation.