Beauty / news
Very Group Partners with Estée Lauder to Boost Premium Beauty Range
The Very Group has added Estée Lauder to its premium beauty lineup, expanding its offering for online shoppers.
The digital lifestyle and fashion retailer The Very Group is deepening its beauty category with the addition of the Estée Lauder brand. The partnership brings a range of Estée Lauder products to Very.co.uk, appealing to customers seeking high-end cosmetics.
This move aligns with Very's strategy to grow its premium beauty segment. Estée Lauder joins other prestige brands available on the platform, enhancing the retailer's appeal to beauty-conscious consumers.