Beauty / news
Ulta Beauty Adds Midi Health Supplements to Growing Wellness Range
Ulta Beauty has introduced women's telehealth brand Midi Health to its wellness assortment, starting with seven supplements online and five products reaching more than 300 stores during September.
The retailer's online store carries the full initial range of seven supplements from Midi Health, a women's telehealth company, while five of the products move into more than 300 Ulta doors over the course of September.
Midi Health is known primarily for menopause care and is using the Ulta launch to push into a broader set of products, including GLP-1 and cortisol supplements aimed at women's health needs.
"Health is a way to feel beautiful, feel good, feel great about yourself," said Joanna Strober, co-founder and CEO of Midi Health. She described an intersection between beauty and health that both companies see as central to the partnership.
Midi Health joins a wellness lineup at Ulta that already includes Lemme, the line founded by Kourtney Kardashian Barker, Naomi Watts' menopause-focused Stripes and DTC-native Ritual.
Laura Beres, vice president of wellness at Ulta Beauty, said the retailer's vision for Wellness by Ulta Beauty is to offer an approachable, holistic assortment that fits into shoppers' everyday routines. She added that Ulta is expanding how wellness appears in its stores, with a focus on curating products for different life stages, and called Midi an exciting next step in that evolution.