Retail / article
PMI GTR and Frankfurt Airport Retail Launch IQOS and VEEV Pop-Ups
Philip Morris International Global Travel Retail and Frankfurt Airport Retail have opened new pop-up installations at Frankfurt Airport to showcase IQOS and VEEV products.
The installations are located both inside and outside duty-free stores at the German hub. Each pop-up is designed to offer brand portfolio education and tactile experiences for adult travellers, bringing innovation and technology closer to consumers during their journey.
PMI GTR Vice President Beste Ermaner said the Frankfurt installations demonstrate how travel retail can introduce smoke-free alternatives to international adult smokers. The pop-ups reflect a forward-looking approach to travel retail execution, responding to evolving traveller expectations for meaningful interactions.
Gebr. Heinemann Head of Category Global Tobacco Niels Altmann emphasised the goal of creating engaging and relevant retail experiences that add value for adult travellers throughout their airport journey. The partnership aims to redefine the travel retail experience with consumer-centric formats.
IQOS is described as the world's number one heated tobacco system, while VEEV is PMI's premium e-vapour product. The expansion builds on PMI's strategy to promote smoke-free alternatives in key travel retail locations.