Luxury / news
LVMH’s New Super Yacht Is Courting Tech Billionaires
LVMH and Accor have launched a super yacht under the Orient Express brand, targeting tech billionaires with a luxury experience along the French and Italian Riviera.
LVMH, in a joint venture with French hotelier Accor, has introduced its first yacht luxury experience under the historic Orient Express travel brand. The super yacht is designed to attract a new class of billionaire travelers, particularly those from the technology sector.
The vessel will shuttle across the French and Italian Riviera, offering an exclusive, high-end maritime experience. This move marks LVMH’s expansion into bespoke luxury travel, leveraging the prestige of the Orient Express name.
Orient Express, traditionally associated with luxury train journeys, now extends its reach to the sea with this mega yacht. The partnership combines LVMH’s expertise in luxury branding with Accor’s hospitality network.
The launch underscores the growing demand for ultra-luxury travel experiences among the world’s wealthiest individuals, with tech billionaires representing a key demographic for such offerings.