Travel / News Brief
Lotte Duty Free Launches ChatGPT-Powered Shopping Service in Korean Travel Retail
Lotte Duty Free has introduced a ChatGPT-based shopping platform, the first generative AI service in Korean travel retail, allowing customers to browse and purchase via natural language conversations.
Lotte Duty Free has rolled out a ChatGPT-based shopping service, marking the first generative AI platform in Korean travel retail. The service is part of Lotte Group’s broader AI transformation strategy, integrating AI across its retail, hotel, and service units.
Customers can access Lotte Duty Free’s full product catalog through a ChatGPT plugin, eliminating the need for a separate app or website. After selecting the 'Plugins' tab in ChatGPT, users search for 'Lotte Duty Free' and click 'Start Chat' to begin.
The AI responds to natural language prompts such as 'Show me today’s special offers' or 'Recommend a whisky gift,' delivering personalised product recommendations with direct links to purchase pages. The conversational interface also surfaces bestseller lists and promotion items.
The launch positions Lotte Duty Free at the forefront of digital innovation in travel retail, offering a new customer engagement touchpoint that streamlines the shopping journey.