Henkell Freixenet Adds Canned Spritz Formats To Travel Retail Line-Up

The group is broadening its offer across the sparkling wine, aperitivo, ready-to-drink and alcohol-free segments, with new Freixenet and Mionetto single-serve formats at the centre of the push.

Freixenet Solare Spritz Ready-to-Drink will arrive in a canned format from October. Solare is a Mediterranean aperitivo introduced earlier this year, made with Spanish lemon, clementine, rosemary and complementary botanicals and using 100% natural flavours.

Mionetto is extending its own aperitivo range with a canned Orange Spritz Ready-to-Drink. Produced in Italy with 100% natural flavours, the 5% ABV expression blends orange notes with aromatic herbs and spices, bitter touches and floral sparkling wine aromas. The new format sits alongside the existing 750ml and 200ml bottles.

Beyond the cans, the portfolio refresh takes in the Freixenet Diamond range, a refreshed Mionetto Luxury Collection and the relaunched Gratien Meyer Crémant line.

The travel retail update follows a wider corporate identity revamp, with a refreshed logo and the tagline 'Making Life Sparkle' set to be rolled out across markets worldwide.