Retail / news
Fashion and beauty sales lifted as Britons prioritise summer holidays, KPMG survey finds
Despite gloomy economic conditions, UK consumers are spending on clothing, shoes and beauty products in preparation for summer trips, according to a KPMG survey.
A new survey from KPMG indicates that British consumers are still willing to spend on fashion and beauty items despite the broader economic uncertainty. The research found that holiday planning is a key driver of discretionary spending, with many people buying new clothes, shoes and beauty products for their summer getaways.
The findings suggest that the travel and leisure sector is providing a temporary boost to retail categories that have recently faced headwinds from rising living costs. KPMG noted that the prioritisation of holidays is helping to sustain demand in fashion and beauty, even as other areas of consumer spending slow.
The survey did not specify exact spending figures but highlighted a clear trend of consumers setting aside budget for holiday-related purchases. This behaviour indicates that travel experiences remain a high priority for UK households, outweighing some of the caution seen in other spending categories.
Retailers in the fashion and beauty segments may benefit from this seasonal lift, though the overall economic outlook remains challenging. The KPMG survey underscores the resilience of certain consumer spending habits tied to leisure and travel.