Luxury / article
Ermanno Scervino opens six new stores in luxury destinations
Italian luxury brand Ermanno Scervino has opened six new stores in key international markets, including Saint-Tropez, Los Angeles, Beijing, Capri, Taormina and Prague, as part of its retail expansion strategy.
The Florentine luxury group confirmed its investment strategy despite geopolitical volatility, with openings in Saint-Tropez, Rodeo Drive, Beijing, Capri, Taormina and Prague.
Europe and the United States remain the strongest markets for Scervino, driving financial performance, while Asia continues to accelerate, particularly in China and the Middle East.
The company is investing in digital transformation, modernising technological infrastructure and integrating omni-channel operations. E-commerce is growing at double-digit rates, supported by synergies with physical retail.
Scervino’s distribution model includes a mix of company-owned boutiques, franchises, shop-in-shops in department stores and a network of multi-brand retailers.
The medium- to long-term plan aims to strengthen direct retail and international brand equity through strategic initiatives aligned with the brand identity.