Beauty / news
cdf Beauty Celebrates Seventh Anniversary with Hong Kong Artist Collaboration and Charity Coffee Box Set
cdf Beauty marks its seventh anniversary at Citygate Outlets in Hong Kong with a campaign featuring artist Maysum and an exclusive coffee drip bag box set that supports deaf baristas and staff with special needs.
The campaign, running through 14 September, blends local culture with beauty. Artist Maysum created the visual identity, incorporating Hong Kong's neon lights, local traditions and nostalgic street scenes into a modern makeup theme. The designs reimagine landmarks such as Victoria Harbour and the city's trams.
Maysum partnered with local coffee roaster My Little Coffee to produce a limited-edition 'Taste of Hong Kong Coffee Drip Bag' box set for cdf Beauty. All coffee bags are packed by deaf baristas and staff with special needs from My Little Coffee, adding a social inclusivity element to the celebration.
The anniversary campaign is part of China Duty Free Group's cdf Beauty concept at Citygate Outlets. No further details on sales or other activities were provided.