Retail / news
Amazon Prime Day Sales Rose 9% to $26.4 Billion Amid Inflation
US shoppers spent $26.4 billion during Amazon's Prime Day event from June 23-26, a 9% increase from last year, as inflation drove demand for deals on essentials and electronics, according to Adobe Analytics.
Amazon.com's annual Prime Day sales event generated $26.4 billion in total spending over four days, from June 23 to June 26, according to data from Adobe Analytics. The tally represents a 9% rise compared to the previous year's event.
US online shoppers focused on electronics, appliances, items for children, and everyday essentials, seeking discounts amid persistent inflation. The strong performance underscores how consumers are prioritizing value and deals in a high-cost environment.
Prime Day, typically a 48-hour event, was extended to four days in 2025, giving shoppers more time to hunt for bargains. Adobe's data tracks online transactions across millions of retail sites, not just Amazon, but Prime Day is known to drive broader e-commerce spending.
The results highlight the resilience of e-commerce and Amazon's ability to draw shoppers with steep discounts, even as household budgets remain under pressure.