Tag
Shiseido
Stories tagged Shiseido.
Shiseido's Fran Law: Cultural partnerships drive travel retail conversion
Shiseido Travel Retail executive Fran Law outlines how the beauty group uses celebrity and artist collaborations, connected consumer journeys and airport activations to turn cultural relevance into commercial value.
Shiseido Discovers Ring-Shaped Collagen, Unveils AI Visualization Platform
Japanese beauty giant Shiseido has identified a new ring-shaped collagen structure in facial skin and developed an AI-powered platform to map skin forces, shifting anti-aging research toward preserving structural architecture rather than simply boosting collagen levels.