Tag
retail analytics
Stories tagged retail analytics.
Retailers struggle to quantify loyalty programme returns, Bain study finds
Many retailers and consumer goods companies cannot determine whether loyalty programme costs are justified by sales gains, according to a Bain & Company report. The study shows that well-designed rewards can boost customer acquisition and repeat purchases significantly.
Rewarded First-Time Shoppers 18% More Likely to Repurchase, Study Finds
New research from Bain & Company and Fetch Rewards shows that consumers who use a reward on their first purchase are 18% more likely to buy again within two quarters, and spend 28.4% more than those who don't.