Tag
premiumization
Stories tagged premiumization.
Fragrance emerges as key driver of premium pricing in consumer goods
Fragrance is increasingly being used by consumer packaged goods brands to justify higher price points and stand out on crowded retail shelves, with mass-market fragrance sales outpacing other beauty segments.
Amouage Doubles Down on Extrait Concentration With Decision 42 and Overture 41
Source signal: Amouage Raises Concentration Stakes With Decision 42 and Overture 41