Tag
localisation
Stories tagged localisation.
Chinese brands retune overseas expansion around store productivity and localisation
Chinese retailers are moving away from rapid overseas store openings in favour of store productivity, localisation and brand building, with Hong Kong and Southeast Asia identified as key growth markets in a Savills retail occupier report.
Adidas Rebrands China Outdoor Line as Shanchuanli
Adidas has renamed its outdoor line in China as Shanchuanli, aiming to blend technical outdoor credibility with everyday urban style through a new campaign film and broader lifestyle positioning.
Starbucks seeks deeper integration into Chinese consumer culture
After successfully introducing coffee to Chinese consumers, Starbucks is now working to embed itself in local lifestyles and cultural identity, according to industry analysts.