Gen Alpha
Stories tagged Gen Alpha.
Gen Alpha Tells Shoptalk Panel: Skip the AI Ads, Show Real People
Five Gen Alpha shoppers took the stage at Shoptalk Fall in Nashville to say what they want from brands — and what they don't. AI-generated advertising drew a blunt rejection, while analog media and proof of authenticity won praise.
Sticki Rolls turns YouTube fame into Gen Alpha retail push
Sticki Rolls, a toy brand launched in 2024, is leveraging its billion-view YouTube presence to expand into physical retail and pop-ups targeting Gen Alpha.
Kids’ Personal Care Market Grows as Ingredient-Conscious Parents Reshape Category
Millennial and Gen Z parents are driving growth in the kids’ personal care market by demanding ingredient transparency, efficacy, and modern branding, fueling a new wave of brands.
Beauty Brands That Target Multiple Generations Outperform Peers, Data Shows
New analysis reveals that beauty brands adopting multigenerational marketing strategies are outperforming competitors, as the sector faces a projected growth slowdown and increasing share battles.
UK Under-16 Social Media Ban Threatens Beauty Industry's Gen Alpha Pipeline
The UK government is considering a ban on social media for under-16s, a move that could disrupt beauty brands' reliance on platforms like TikTok and Instagram to reach Gen Alpha consumers and influence household purchases.