Tag
digital advertising
Stories tagged digital advertising.
Simon Property Group launches retail media network powered by mall location data
Simon Property Group has launched Simon Media Network, a retail media business that lets brands target shoppers across its U.S. malls using Wi-Fi-derived location data and consumer engagement insights.
Google Avoids Ad-Business Breakup but Must Adjust Operations, Judge Rules
Google will keep its advertising business intact, but a federal judge ruled Wednesday that the company must change how it operates to benefit competitors in the ad-tech market.
John Lewis Partnership Taps Kevel for On-Site Retail Media Network
The John Lewis Partnership has appointed media technology firm Kevel to power its on-site retail communications network across both John Lewis department stores and Waitrose supermarket websites.