Tag

deodorant

Stories tagged deodorant.

Beauty / news / en

Curie Unveils Gender-Neutral Rebrand as Mass-Market Beauty Evolves

Body care brand Curie has refreshed its identity with a gender-neutral, 'clean performance' rebrand after eight years, reflecting its expansion beyond deodorant and the growing sophistication of mass-market beauty.

Curiebody carerebrandclean beautymass-market beautydeodorant
Beauty / article / en

Beauty Brand Baudie Cuts Skincare Line to Focus on Single Deodorant Enhancer

Bella Skin Beauty has rebranded as Baudie and discontinued its entire skincare range to concentrate on one best-selling product: a probiotic underarm toner renamed Deodorant Enhancer.

beautybrand strategyrebrandingdeodorantskincareBaudie